Built for UK adult social care

Every service runs
on its people.

But most services can't see how their carers are actually developing. East Care shows you who needs support and where to start, so you can keep the good people you have.

📅 Book a call See a demo
How it works, in 45 seconds
A skills dashboard showing the whole team's skills as bars, opening onto each person's profile A self-assessment question with five levels described in plain words, beside the person's reflections and priority goals A development plan review for a manager, with a coaching note on where to start
The dashboard: your whole team at a glance, down to each person The staff view: the level that sounds like them, and where they want to get to The manager view: a coach's notes on every plan in your team
The problem

Good carers are hard to keep.
Development helps them stay.

Every leaver means another hire to train, gaps on the rota, and a new face for the people you care for. Most services we meet have appraisals in place. Few have development driving the service.

29.7%
Care worker turnover
Almost 3 in 10 care workers leave their job each year. In a team of 50, that's nearly 15 people to replace.
11.9%
Higher turnover where CQC scores are lowest
30.1% in the lowest-scoring group, against 26.9% in the middle group. When carers keep changing, quality of care suffers.
17%
Lower turnover among care workers with some training
25.1% for those who had some training, against 30.4% for those who had none.

Directly employed care workers in England, 2024/25. Source: Skills for Care, The state of the adult social care sector and workforce in England, October 2025.

Development is the part you can change. East Care gives every carer a plan of their own, and shows you where to help.

See the solution →
How it works

Better supervision. Better appraisals.
Make every one count.

Each person does one self-assessment, and it comes back three ways: their own plan, coaching notes for their manager, and a clear picture of your whole organisation.

Skills profile and 6-month development plan

Skills profiles & detailed 6-month development plans

Try the self-assessment →
Manager summary with coaching notes

Development summaries and coaching notes for all staff

See the manager view →
Team data and development themes

Live data on training wants & needs across the organisation

Getting started

Up and running in a single session.
No IT. No training.

We set everything up and run it with you, through to reading the results. Your team just needs to turn up.

1

We introduce East Care to your team

A brief, plain-English intro to your staff: what it is, why it matters to them, and what to expect. We lead it. You don't need to prepare anything.

📅 One session, we run it
2

Every carer completes their self-assessment

A 20-minute guided exercise on any device, in their own time. No forms. No manager involvement. They get a personalised 6-month plan at the end.

⏱ 20 minutes per person
3

You get an hour with the data

We walk you through your team overview: who needs support, where the gaps are, and what to do about it. After that, we align with your appraisal cycles, so you're fully set up with all the insight for each one, with helpful follow-ups in between.

📊 One hour. You'll know where you stand.

That's it. It fits into the appraisals you already run, with just 20 minutes from each person on your team.

Book a call
Case study: a short-term reablement service

A gap the service
didn't know it had.

A new reablement team of care workers, senior care workers, social workers and therapists, helping people get home after hospital. The provider wanted a review of staff needs.

Basic life support

15 of 29below the typical level. No one had set a goal on it.

Each square is one person: below the typical levelat or above
We didn't know so many staff were uncomfortable with basic life support!
What happened next
We now structure our bi-weekly bite-size training sessions around common skills gaps.

Handovers: one of the two skills with the most goals

Handovers is something we've worked on for a while, so we are going to put even more focus on it.

Everyone's answers, goals and own words, ready for their appraisal

I think staff managed to be a lot more honest. They wouldn't have told me all of this in an appraisal.
What changed
We've seen a really big change in the last 6 months.
Who we are

Built by people who know the sector

We started East Care because care work is one of the most skilled, undervalued professions in the country. Between us we've spent over 20 years working with health and social care organisations, and we kept seeing the same problem: good people leaving because no one invested in them.

Christoffer Redlund
Christoffer Redlund
Director, East Health and Care

Led an HSJ award-shortlisted project to improve reablement and care services in a public/private partnership. A health and care change manager focused on practice development, he also designed and implemented a clinics change programme for the UK's largest community trust. Most recently, he headed up award-winning healthtech companies transforming NHS and social care.

Matthew Lees
Matthew Lees
Director, East Group

Founder of East Learning Education (CIC), quantifying and closing the gap for 60,000 students. Matt spent 12 years in change management at Newton Europe, specialising in practice change in care, and was programme director for ADASS evidence-based change and director training. He also knows from personal experience what a difference good care makes.

Get started

See East Care in action

We work with care providers with 50 or more staff. If that's you, we'd love to show you the platform. No obligations, no jargon.

📅 Book a 30-minute call Get in touch

Or try the interactive demo first →

Also from East
Education

East Care Education: Staff development for Multi-Academy Trusts

The same approach, built for schools. Trust leaders get a clear picture of staff development across every school, and every teacher gets a plan built around what they actually want.

Visit East Care Education →
2×Headteacher resignations since 2015–16
1 in 3New teachers leave within five years
41%Of leavers didn't feel valued or supported

Piloted with 12 headteachers across a Multi-Academy Trust.